The second little project that happened during my 10 day stop off in London (here’s the first) was for the guys from Bloc, to create the promo for this year’s festival which will be finally moving away from their usual Maidenhead resort and relocating to a really cool spot in the Far East of London: an abandoned industrial site with a humungous old factory in one end, a silo in the other, and a hard-edged canal down the middle. Apparently people are thinking that the event will take place inside the factory, which is not the case.
The move is a pretty big deal for them, and they figured it should be the focus of the advertising campaign. They got their lighting crew to come along, who brought a van full of all sorts of gear, and spent a good couple of hours arranging all of it around the building. My brother Adam Docker came along to take care of the filming (using both the 5D and his Sony PDW700), working alongside Bloc’s art director Stuart Hammersley.
I also made the Bloc sting, both audio and visuals, which from now on will be inserted at the beginning of all their video pieces.
If you fancy some reminiscing, check the video promo I made for their 2011 campaign.
