Making banners gives me the shivers.

Back in the day when I use to work fulltime for an ad agency, banners used to come in by the dozen every month, often promoting the release of things like dvd boxsets of Buffy the Vampire Slayer, or 24! Those of you who know me will totally understand why I might have a problem designing banners promoting these types of products. I seem to remember that a few of us hated them so much that eventually the design studio got divided into Banner Lovers and Banner Haters, which in turn caused the design team to split into departments. I sat proudly in the non-advertising department until I left few years later.

Those days are long gone and I’ve decidedly moved on, only working on advertising projects occasionally. So it was a bit strange for me when the other day James Priestley, who came to me through party contacts, asked me to make some banners to promote a secretsundaze event on Resident Advisor. Surprisingly though, I really enjoyed it! Mainly because the secretsundaze brand and corporate identity focuses on slick typography, but also because I believe in the product!! A party under some arches with Carl Craig? That’s my thing! Just like Buffy is the thing for Pam from Milton Keynes.